Amazon FBA Sell-Through Rate: A Comprehensive Guide

Understanding the FBA Sell-Through Rate

The Amazon FBA sell-through rate is a crucial metric that reflects the efficiency of your inventory management. Amazon calculates the sell-through rate based on the past 90 days of shipped units and the average number of units in stock. It represents the number of units sold and shipped over the past 90 days divided by the average number of units available during that period.

Importance of a High Sell-Through Rate

A high FBA sell-through rate indicates that you effectively manage your inventory levels, minimizing storage fees and preventing stockouts. It also helps you maintain a steady cash flow by ensuring that products are sold quickly.

Calculating the FBA Sell-Through Rate

Your FBA sell-through rate can be calculated using the following formula:

Sell-through rate = Sold and shipped units over the past 90 days / Average number of units in stock in fulfillment centers over the past 90 days